NO PERMISSION NEEDED. Stop shrinking to fit places you’ve outgrown. The Unapologetically You Tee is a declaration of independence. Featuring the iconic Apex Bear and Mountain motif, this shirt is a reminder that authenticity is your strongest weapon.
THE CODE OF AUTHENTICITY. This graphic is the core of our philosophy.
The Center: The Apex Bear silhouette, filled with the rugged mountain range. It represents the internal climb—the journey inward to find your strength.
The Circle: The bear is ringed by the mandate: "Be Fiercely Unapologetic When You Are Being Authentically You." It’s a call to own your identity without compromise.
The Look: Clean, circular, and centered. It draws the eye and holds attention.
HEAVYWEIGHT ARMOR. Printed on the legendary Comfort Colors 1717, this isn't a cheap undershirt. It’s a piece of equipment.
Built Like a Tank: 6.1 oz of thick, ring-spun cotton that feels like actual armor.
Battle-Worn Feel: Garment-dyed for that authentic, broken-in vintage look right out of the bag.
Zero Surprises: Pre-shrunk during the dye process. The fit you buy is the fit you keep.
OWN YOUR SPACE. The world adjusts to you, not the other way around. Secure your Unapologetically You Tee.
Technical Specs
Chassis: Comfort Colors 1717 Heavyweight.
Material: 100% Ring-Spun USA Cotton.
Weight: 6.1 oz (Heavyweight).
Back Print: Bear/Mountain Emblem with Circular Quote.
Fit: Relaxed / True to Size (Size up for an oversized pump cover look).
