Product protocol
Built with purpose. Worn with intent.
NO PERMISSION NEEDED. Stop shrinking to fit places you’ve outgrown. The Unapologetically You Long Sleeve is a declaration of independence. Featuring the iconic Apex Bear and Mountain motif, this shirt is a reminder that authenticity is your strongest weapon.
THE CODE OF AUTHENTICITY. This graphic is the core of our philosophy.
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The Center: The Apex Bear silhouette, filled with the rugged mountain range. It represents the internal climb—the journey inward to find your strength.
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The Circle: The bear is ringed by the mandate: "Be Fiercely Unapologetic When You Are Being Authentically You." It’s a call to own your identity without compromise.
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The Look: Clean, circular, and centered. It draws the eye and holds attention.
DESIRE: HEAVYWEIGHT COVERAGE. Printed on the Comfort Colors Heavyweight Long Sleeve, this is the perfect layer for the changing seasons of your life.
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6.1 oz Cotton: The same density as our heavyweight tees, but with full arm coverage. It cuts the morning chill without overheating.
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Cuffed Wrists: Ribbed cuffs that actually stay up when you push them up to get to work.
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Vintage Feel: Garment-dyed for that soft, broken-in texture that feels like a favorite shirt from day one.
OWN YOUR SPACE. The world adjusts to you, not the other way around. Secure your Unapologetically You Long Sleeve.
Technical Specs
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Chassis: Comfort Colors Heavyweight Long Sleeve (6014).
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Material: 100% Ring-Spun USA Cotton.
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Weight: 6.1 oz (Heavyweight).
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Back Print: Bear/Mountain Emblem with Circular Quote.
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Fit: Relaxed, comfortable fit with ribbed cuffs.
| Size | Body length | Body width | Sleeve length |
|---|---|---|---|
| S | 26 5/8" | 17.5" | 31 7/8" |
| M | 28" | 19.5" | 33 3/4" |
| L | 29 3/8" | 21.5" | 36 7/8" |
| XL | 30 3/4" | 23" | 37 1/4" |
| 2XL | 31 5/8" | 25" | 38 3/4" |
| 3XL | 32 1/2" | 27 3/4" | 39 3/4" |