Care
- Wash cold inside out.
- Tumble dry low or hang dry.
- Avoid bleach and high heat.
Earn Every Day
Story behind the piece
Built with purpose. Worn with intent.
Be fiercely unapologetic.
Product details
Everything you need to know.
Fabric, construction, care, and complete design notes.
View full product details
Product details
Everything you need to know.
Fabric, construction, care, and complete design notes.
OWN YOUR GROUND. You don't need permission to be exactly who you are. The Fiercely Unapologetic Tee is a rugged declaration of independence. Built for those who walk their own path and refuse to blend in, this design honors the wild, untamed spirit it takes to survive and thrive on your own terms.
THE FRONTIER SPIRIT. This graphic brings a heavy, vintage western aesthetic to the Apex lineup.
The Graphic: The iconic Apex Bear and Mountain core, standing strong against a blood-red sun. Anchored by a desert steer skull and framed by wild pines, it represents resilience in the harshest environments.
The Command: "BE FIERCELY UNAPOLOGETIC." A daily reminder to stop shrinking to fit places you've outgrown.
The Vibe: Gritty, timeless, and authentically raw. The distressed texture looks like it was pulled straight out of the archives.
HEAVYWEIGHT ARMOR. We printed this intricate art on the legendary Comfort Colors 1717, because a vintage design demands a truly vintage-feeling canvas.
Built Like a Tank: 6.1 oz of thick, ring-spun cotton that feels substantial and protective.
Battle-Worn Feel: Garment-dyed for that authentic, broken-in vintage look right out of the bag. The distressed graphic sinks perfectly into this textured fabric.
Zero Surprises: Pre-shrunk during the dye process. The fit you buy is the fit you keep wash after wash.
STAND FIRM. Never compromise on who you are. Secure your Fiercely Unapologetic Tee.
Technical Specs
Chassis: Comfort Colors 1717 Heavyweight.
Material: 100% Ring-Spun USA Cotton.
Weight: 6.1 oz (Heavyweight).
Print Location: Full Back Vintage Graphic (with an Apex Crest on the front left chest).
Fit: Relaxed / True to Size (Size up for an oversized pump cover look).
Fit guide
Find your fit.
Order true to size for a clean everyday fit. Size up if you prefer a looser training, work, or oversized look.
True to size
Order your normal size for a clean everyday fit.
Size up for relaxed
Size up if you want a looser gym, farm, or oversized streetwear feel.
Details that matter
Wear it hard. Care for it right.
Keep the shirt looking sharp by treating it like gear, not disposable fashion.
Shipping
Most Apex pieces are printed to order. Allow 5–7 business days for production before shipment. Transit typically takes an additional 3–5 business days. Carrier delays may occasionally extend delivery time.
Returns
Returns are accepted within 30 days of purchase. Contact Apex Apparel Co. before sending an item back so we can provide return instructions and confirm eligibility.
Questions before checkout
Know what you are getting.
Straight answers on fit, care, shipping, and returns.
How does this shirt fit?
Relaxed and true to size on a heavyweight 6.1 oz Comfort Colors 1717 chassis. Size up for an oversized pump-cover look.
How should I wash it?
Wash cold inside out and tumble dry low or hang dry. Avoid bleach and high heat to protect the print.
What is the return policy?
30 days from delivery on unworn, unwashed items. Free U.S. shipping on orders over $75. Printed to order in 5–7 business days.
What is this built for?
The Fiercely Unapologetic Tee is a rugged declaration of independence with a heavy vintage western edge. The Apex Bear stands against a blood-red sun, anchored by a desert steer skull.
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